Cannes 2009

Audi R8 with Tunerz logo in Cannes
Audi R8 with Tunerz logo in Cannes

Cannes 2009 was a very different beast from last year. On the one hand, we were attending with a finished script. On the other, the industry is going through a very difficult stage. Prior to going down, there were many horror stories in the press about bankruptcies, the impossibility of raising capital and bad weather. So how did it go?

Cette année à Cannes a été fort différente de la précédente. D’un côté, nous avons un scénario fini. De l’autre, l’industrie subit une crise profonde. Qu’est-ce que ça a donné?

It’s clear that fewer people attended the film market this year. But that is not entirely a bad thing unless you run a restaurant. The meetings we had were productive. Even the discussions that didn’t go the way we would have liked turned out to be productive in that we left with a clear picture of the sort of projects we could come back with. As these discussions were with large French production and distribution houses, the long-term prospects are good.

Transformers on the Croisette
Transformers on the Croisette

At Cannes, you tend to take more meetings than you strictly need. This led to very constructive discussions with possible co-producers. On a more technical note, we were told that Tunerz might have trouble finding financing as it falls into the “black hole” between €1-4 million. Doing a low budget or going further are the two options, both of which fundamentally change the project and story. What does this mean? Well, we walked past the promo for “Transformers” on the Croisette every morning. That’s a good an example of a B-movie gone large. It’s something worth looking at.

We now have a few major follow-up meetings in Germany and France, plus meetings with directors back home – more of which later.


C’est clair qu’il y a eu moins de monde au marché cette année. Mais à moins d’être restaurateur, ceci n’est pas vraiment un problème en soi. Les réunions qu’on a eu étaient globalement positifs. Même quand on n’a pas eu le résultat direct espèré, on s’est trouvé devant des boîtes assez large. Comprendre ce qu’ils cherchent est un bénéfice en soi.
On a tendance à prendre trop de rendez-vous à Cannes. Cette fois-ci, ça nous a permis de rencontrer une série de co-producteurs intéressants. Techniquement, on nous a dit que le projet tombe dans ce qui est actuellement un “trou noir” dans le financement: les budgets entre €1-4 million. Le choix est de reduire nos ambitions ou d’augmenter le budget. Concrètement, ça veut dire quoi? Tous les matins, on a croisé la statue de Transformer II  sur la Croisette – un parfait exemple d’un film de série B avec un budget A. De quoi réflechir.

Maintentant, nous avons une série de rendezvous de suivi en Allemagne et en France. Sans oublier les réalisateurs. A suivre.

 

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